Marketo Launchpoint vs. other Marketing Automation Tools
Marketing automation tools has the ability to revolutionize the way business work, but before choosing one, it is very important to assess the features, integration functionality and ecosystem of each of the big players in the market. Comparing the market places of all the major software is the best way to gauge these three parameters.
The following paragraphs will provide a quick overview of Marketo Lauchpoint and its market place comparison with other leading automation software.
With its debut in November 2012, Marketo Launchpoint is just one year old however it has become very popular among business people. It has got 30+ service partners and 200+ application partners. However, in terms of actual integrations, Marketo only lists 12 ‘Marketo Integrated’ products.
Marketo offers web developers an API (Application Programming Interface) and also a dedicated website (developer.marketo.com). Additionally, it has a well-defined application on-boarding process. With this, expect Marketo Launchpoint to grow at a much faster rate.
Established in July 2013, HubExchange is merely six months old in the marketing automation software market. With just 79 listed, HubExchange doesn't top the apps segment. But, many of them are in fact completely integrated with ExactTarget marketing cloud.
Also, HubExchange isn't in the partners section of the ExactTarget site. ExactTarget does not have that many service partners (only nine) like Marketo Launchpoint has got. However, ExactTarget has more than 99+ channel partners listed.
There isn't any dedicated developer site for ExactTarget customers. ExactTarget also features an open API and lists comprehensive API documentation. With Salesforce recent purchase of ExactTarget, we need to wait and watch whether ExactTarget could build its position from Salesforce's vast App Exchange.
Launched in July 2011, the Hubspot's Marketplace is over 2 years old. It is quite large, with 240+ service partners and unlike Marketo Launchpoint, it features a rich set (500+) of third party templates.
But, Hubspot’s Marketplace has got a conspicuous lack of 3rd party applications, which is unusual considering it features a dedicated developer web-site as well as an open-API. This is probably because Hubspot has an overly rigorous ‘Marquee’ integration classification for applications and doesn't promote the ‘API only’ apps.
The Eloqua's Appcloud launched back in July 2011 is now a two year-old online marketplace. In the marketplace, Eloqua presently has more number of applications (100+) than Marketo Launchpoint.
However right after January 1st 2014, developers need to become member of Oracle Partner Network should they want to develop any new apps for the AppCloud, so you might not see addition of new apps as frequently like before.
Topliners is the Eloqua's community site dedicated primarily to developers. Eloqua's partner list isn't really a big one (just 35) and it is listed separate from the main Appcloud.
Pardot App Center
The number of applications listed in Pardot's App center is significantly lesser than displayed on Launchpoint - only 30+ apps listed. However, it does not have a dedicated market place site.
Pardot comes with a dedicated developer website as well as an open-API. In addition, its site lists 35+ partners, but this is substantially lower than that of Marketo Launchpoint.
Among the many contenders, Marketo Launchpoint has several features that the others were lacking plus it looks very apparent that Marketo emerges out as the best automation tool in the market place. Only Hubexchange comes close to the Marketo Launchpoint standard. This reflects well over the strength of Marketo’s ecosystem, integration and partnerships.
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